When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, almost all of them are garbage, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Let’s check out a few examples. In the very beginning, I didn’t know better, I needed to rank the keyword, Laser Level, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, not too many plain links have been built, now we have really good ranking for this keyword. So contextual link wins this time, what about future? It all boils down to content, so if you create great content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, such as this interesting blog, fathers day gift , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. As we can see, quality blog marketing is much better than plain link building. If you can build a group of your own blogs, something like Roadside Emergency Kit, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you have to do is to create attractive content, publish and share with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, take E Track as an example, nice writing, good content, published on popular site, this article serves it’s purpose well.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, you should choose to post a tweet for every new post, it’s real easy and useful, it’s a big loss if you don’t use this tool.